We are a Mother-Daughter team of entrepreneurial creative thinkers working together from a small town in New Jersey. “We have always believed that customization is key to the success of our business and have been fortunate to have sold our products to over 500 retailers across the USA.”
Started in 2005 as “Beach Girl Jewelry” in front of our New Jersey beach house. As beach goers would walk past our house on their way to the beach, they would stop to admire our handmade custom friendship bracelets and personalized jewelry. They would place an order, then enjoy their day at the beach and on their way back home, they’d be excited to pick up their jewelry and personalized friendship bracelets.
EstelleJoyLynn now represents three generations and was born out of the “Love of Joy”. Beloved Mother and Grandmother. A woman who always wore her jewelry. Up until she was 90, she was put together, proud to be a woman whose outfit was always monochromatic with jewelry to match. Even though much of it was costume jewelry she had a collection like no other. She taught us that your outfit is never complete without your jewelry and accessories.
Over the years, EJL has evolved into an embroidery brand that produces unique and innovative custom embroidered accessories that have a whimsical and feminine aesthetic. Every EstelleJoyLynn product is here for the “Love of Joy” Forever in our Hearts… and proudly MADE IN THE U.S.A. by our Team
We are the originators of our Elleete™️ Custom Trucker Hats, Signature Custom Tassel Bracelets, Custom Bandana Bows©, Custom Embroidered Charm Bracelets and Accessories. All of our products are professionally embroidered by the EJL Team in the USA. We use commercial grade industrial equipment which produces high end embroidery.


